Skillful animation tempts you to shop quickly
You don’t get just one, not just two, you get three things for free if you only order immediately. With clever advertising steps, the television viewer is literally “talked out of the money”. And you don’t even have to pay in one sum if you don’t have it. It’s also easy on the installment plan.
Beware of the glossy stations
The sellers in the shopping channels are literally overflowing with friendliness. They speak directly to the viewer. If you feel lonely at home, television shopping is very seductive. It manipulates and suggests that someone would talk to the viewer, be interested in his concerns, have the right solutions ready.
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Soap first, then squeeze out
In the seller’s language, the detailed product description is also called “soaping” without emotion. You try to get the viewer to a maximum level of interest. The sellers use promises and compliments of every kind, such as:
- it will fit you fantastic
- You will be admired for
- you will be envied it.
With psychological tricks and tricks of any kind, the seller tries to persuade the audience to be sure to buy the advertised product. The pressure then comes after a series of sales arguments. It is said that it was:
- only a certain number of the product available,
- Now you have to answer the phone
- who buys now, get it for next to nothing.
A clock then ticks and counts down a countdown. It is always reminded to call now, to make a quick decision, to secure a product immediately. The viewer picks up the phone and the trap snaps shut.
Personal data is requested
The viewer has selected the sales hotline on the TV shopping channel, it is trapped. Then he reveals personal data, perhaps the credit card number or the bank details for a direct debit. His age, address, everything. Only hours later, the purchase amount is debited from the account. A few days later the doorbell rings and you get the purchased product. Viewed in the sober daylight, it may not turn out to be as good as advertised by the seller. In any case, it will be overpriced. The product prices for goods in television shopping are not bargain prices.
Addiction potential from television shopping
Some cannot be put off, not by the too high costs for comparatively simple goods, not by querying personally sensitive data. Some continue to watch TV shopping, order again and again, order about your options. Shopping on the television then becomes an addiction. First they pay the sums in full, then credit offers are used, small installments and consumer loans. If it worked out when you paid the first installment, you agree on the second or third. The spiral turns, the debts start to grow and pile up.
TV shopping can create a mountain of debt
Is the TV shopping has become only the cherished habit and addiction, the debts can pile up and the person does not notice. He has more and more open invoices, reminders or maybe already titled claims, but the affected person can not get rid of the urge to turn on, look and order again and again. At some point, the affected person becomes over-indebted and only radical measures help to free themselves from the “swamp of debt”.